“The CEO’s Guide-” Launched at IRDG Conference

Competitive Innovation launched their new book The CEO’s Guide to Competitive Innovation at the recent IRDG conference in Dublin. The book is co-authored by Pat Lawlor, Sean McNulty and Shane Hughes. The book is a culmination of insights that the trio have gained while introducing companies to Innovation over the last ten years.

Today more than ever, it is essential for a company to have an innovation strategy to ensure the creation of dynamic new products and services, the brands and inventions that will generate revenue into the future. The challenge faced by companies however is their resources are usually fully utilised, directed into keeping their current businesses serviced and operational.

The Competitive Innovation consultants can provide the structures, tools and resources to enable companies to make the culture and strategic change necessary to build Innovation into the business cycle. The benefits are twofold. Firstly, it enables the front-end process to identify and present business cases that can feed the innovation funnel. Secondly, by deploying best practice tools and processes on the execution of these projects the resulting revenue stream secures the company’s future.

What makes both The CEO’s Guide- and Competitive Innovation unique is the diverse but complementary backgrounds of the three lead consultants, whose expertise you can learn more about in the Our Team page.

While The CEO’s Guide is full of theoretical insights and practical advice, the authors go beyond just theory, having applied their insights and learning to create a series of Training Modules, which cover all aspects of Competitive Innovation. A list of the various modules available can be found here, or you can reserve one for your company by filling out an Express Interest Form here.

The CEO’s Guide- has been described as a source of ’valuable tools for thinking and leading on innovation’ by Leo Clancy, CEO of Enterprise Ireland, and rich in ‘key practical insights’ by Denis Hayes, former Managing Director of IRDG. The book can be purchased on Amazon.